Audemars Piguet —
Founded in the Vallee de Joux in 1875, Audemars Piguet is one of the most luxurious and highly sought-after watchmakers in the world, and the only Swiss watchmaker that remains family owned.
As a traditional brand famed for its high-touch customer service, they needed help to embrace new technology and better connect the refined atmosphere of their boutiques to their digital interface.
Our goal was to align the user experience with the brand concept, which we achieved by refining and improving user flows on their in-store iPad app, and by giving it a new look and feel that was both modern and responsive.
We worked with them to bring the latest technology to the in-store experience, and support their staff to offer the best possible care and attention to customers.
Research and strategy.
For this project we partnered with SugarCRM as their external design team. They shared their insights on Audemars Piguet’s brand, culture and customer base, and ensured we had all we needed to bring our skills and expertise to the solution.
Other, more modern companies might have integrated RFID chips within the watches so as to link every watch with its owner.
But this would have gone against everything Audemars Piguet stood for and so we set out to come up with something that was both useful and in tune with their unique company culture.
The user interface was based on existing brand guidelines
— Audemars Piguet store in New York
how may I help you?
Service is everything at Audemars Piguet, with all customers greeted personally and served depending on their need.
Furthermore, we learned that many people visit the store for reasons other than buying – often coming in to service an existing watch, or simply to find out more information.
We knew the digital solution needed to make that personalised level of service even better and more seamless for everyone involved.