BNP Paribas —
BNP Paribas is one of the world’s largest banks, operating in 77 countries and serving more than 30 million users daily.
How did we help?
BB Agency teamed up with SugarCRM to rethink and revamp BNP Paribas’ client management process and employee-facing web app.
We brought a fresh perspective on how to deliver a faster and simpler user experience, and successfully introduced a new user interface to showcase large corporations and their hierarchy in a more modular, user-friendly way.
Research and strategy.
Together with SugarCRM, we quickly got up to speed with BNP Paribas’ challenge. Their existing dashboard for sales teams was rigid and slow – preventing them from accurately capturing and managing the complexities of large clients.
Our brief was to give sellers the ability to view client hierarchies, create their own “overlays” on top, and then easily share with other members of the sales team.
Our strategy phase involved solving management and hierarchy issues, planning new modules, and reviewing the whole employee interface.
Combining the brand color scheme with a new take on typography
Improving customer relations and sales with client “360” view.
A fast and clear overview of clients makes it easier to act on tasks and ongoing deals.