Research and strategy.
We partnered with Iconosquare during a turning point in their business. They had only recently hired and grown their design team, and there was an urgent need for some guidance and improvement. We worked closely with both the design and the development teams to encourage constant communication and lay the foundations of good collaboration patterns.
Detailed research, Q&A sessions and design exploration phases gave us a great foundation for the creative work. User flows in social media management have to be quick and easy to complete, especially as most users are not from a tech background. Our success was in isolating complex user flows and proposing ways they could be simplified and made better.