Research and strategy.
When Patch first approached us, they were in the process of pivoting to their new business model of deposit management and insurance. Without an existing product in place, we had a blank canvas for envisioning how the entire app would look and function.
Furthermore, Patch were offering something totally new to the market, so our goal from the start was to minimize the learning curve for a broad range of users and simplify the experience.
Fortunately, the team at Patch were open to fast experimentation – working on hunches and intuition to create meaningful and useful solutions.