Spec —

The client
Launched in April 2018 as the first product from Pupil, a London-based spatial technology start-up. They publish 3D information about real-world interiors on an industrial scale.
Spec brings Pupil’s spacial services to the residential property market – offering estate agents more accurate and feature-rich marketing assets including both traditional photography and floorplans as well as VR experiences.
How did we help?
BB Agency worked closely with the internal design teams – collaborating on Pupil’s products, including Spec, and helping to design and prototype interfaces, design languages, interaction design patterns, websites and mobile apps.

Developing a functional UI environment.
Pentragram designed both the Pupil and Spec brand identities, and so we developed their existing vision of the Spec brand into a functional UI environment.



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Bringing interfaces to life
Through interaction design we explored new ideas on how to structure and interact with property details such as descriptions, floorplans, locations, and agents. This allowed us to clear the visual clutter and focus on how people will interact with Spec’s new interface.
Below you can see how a property detail page is constructed to allow users to easily navigate through specifications and assets and gather valuable information about the property.

The dashboard offers estate agents traditional photography and floorplans as well as VR experiences.
— Properties

— Floor plan modules

— Latest activity sidebar

— Radius widget on map

— Login

Spec’s website allows for a continued scrolling experience, introducing potential customers to the full offer, features and benefits.


Working alongside Pupil and Pentagram, we developed a suite of custom icons for a variety of applications.
Style explorations, design, structure and much more…






We provided motion design and video direction for Spec’s explanatory video showcasing the process of a property survey.
The result
During our 18 month partnership we worked closely with the internal design teams – collaborating on Pupil’s products, including Spec, and helping to design and prototype Spec’s website, VR mobile app, interactive dashboard and video spot.
Our design and development teams helped Pupil and Spec launch their websites, as well as explore various visual languages, expriences and solutions for their inhouse products.
Our services
Design
- Style exploration
- Branding
- User experience design
- User interface design
- Design system
Development
- Front-end development
- Responsive development