Creating a new brand.
We developed a new visual identity for Wibbitz including iconography, illustration, colour scheme, typography, and the design of a new logo. We supplied extensive brand guidelines to support the marketing team in all future brand executions.
Wibbitz’s brand positioning is centered on the concept of “freedom to create” — meaning that by shortening the learning curve for video creation, it opens up greater possibilities and creative potential to everyone. We developed the new visual identity to embody this sense of freedom.
The logo uses simple shapes that reference storyboards and the classic ‘play’ icon.