Wibbitz —

Transforming the product, website and brand for video creation company Wibbitz, setting them up for success.

Wibbitz

Wibbitz is an automated video creation company that empowers any team to produce professional short-form video.

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Headquarters

New York, NY,
USA

Industry

IoT, SaaS, News and editorial

Company size

51 — 200 employees

Funding

~$40M

Services we provided

  • Visual identity
  • Human experience design
  • Design system
  • CMS integration

The client

Wibbitz is a content creation company, based in New York, Paris, London and Tel Aviv, and with $40m in funding. They create tools that empower any team to produce professional short-form videos.

Problem

When Wibbitz launched in 2011, their video editing tools were designed with content publishers in mind. But since then, the demand for short-form video content has exploded. Now, employees in myriad different teams, roles and industries — far beyond just publishing or marketing — rely on Wibbitz’s user-friendly applications to meet their video content needs.

Wibbitz needed a brand that better reflected these customers, and with the ability to compete in new global markets and support the launch of new products; Studio, Lightbox and Wavi.

Solution

Wibbitz partnered with BB Agency to completely rebrand and launch Wibbitz’s new website, marketing platform and product suite.

Icon construction

We created logos for Wibbitz’s new product line including: Studio, Lightbox and Wavi.

Creating a new brand.

We developed a new visual identity for Wibbitz including iconography, illustration, colour scheme, typography, and the design of a new logo. We supplied extensive brand guidelines to support the marketing team in all future brand executions.

Wibbitz’s brand positioning is centered on the concept of “freedom to create” — meaning that by shortening the learning curve for video creation, it opens up greater possibilities and creative potential to everyone. We developed the new visual identity to embody this sense of freedom.

The logo uses simple shapes that reference storyboards and the classic ‘play’ icon.

— Great video by Wibbitz announcing their new identity
Color system

Exploring a custom illustration style.

A new, custom illustration style brings a sense of playfulness to the brand and helps Wibbitz to represent its increasingly diverse customer base.

Use case illustrations
Small illustrations
Large hero illustration

Website, marketing platform and product suite.

We designed and built a new website for Wibbitz from the ground up, introducing new functionality that vastly expanded opportunities for the content marketing team — through case studies, a media rich blog and gated content, all with multi-language support.

Our development team integrated the website into a custom-built WordPress CMS environment, providing the marketing team with complete control to create new pages, copy and re-order sections with ease, and without the need for a developer.

Online design system
151% — Increase in website sessions on Wibbitz website.
Finding the right agency to work with is a daunting task, but we absolutely found the right team with BB Agency. Each person on the team is talented, resourceful, and genuinely cared about delivering something we would love. We’ll no doubt be working with them on future projects.
Hilary Kay CMO at Wibbitz

The result

After 8 months of collaboration we successfully launched the new Wibbitz brand and website integrated into a custom-built WordPress CMS environment. With the launch and continuous optimisations we managed to increase website sessions, conversion rates and increase time spent on the website.

“With our new visual branding and language in place, the new Wibbitz brand clearly captures the essence of our current and target customer base, our employees, and our values. It will allow us to scale operations for our new product line, and expand our reach across new industries, countries and enterprise clients as the demand for easy video creation continues to rise.”

— Sara Hughes, Director of Content at Wibbitz

151%

Increase in website sessions comparing 5 months before and after launch

106%

Increase in conversion rate comparing 3 months before and after launch

51%

Additional increase in conversion rate 6 months after launch, due to continuous optimizations

33%

Increase in time spent on website

Our services

Branding

  • Style exploration
  • Identity development
  • Visual language + Art direction
  • Brand guidelines

Human Experience Design

  • Marketing website
  • Newsletter modules
  • Design system
  • Illustrations
  • Animations

Development

  • Front-end development
  • Website development
  • Custom WordPress CMS implementation
  • Quality assurance

“Wibbitz, which uses artificial intelligence to create short videos based on text news stories, has raised $20 million in Series C funding.”

— TechCrunch

“Wibbitz is Cutting Edge Automated Video Creation for Publishers.”

— Forbes

“We’ve grown tremendously in every sense of the word, powering creation for over 40K videos a month, for customers in over 40 countries, across countless industries and video use cases.”

— Wibbitz Company News

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