Creating a new brand.

We developed a new visual identity for Wibbitz including iconography, illustration, colour scheme, typography, and the design of a new logo. We supplied extensive brand guidelines to support the marketing team in all future brand executions.

Wibbitz’s brand positioning is centered on the concept of “freedom to create” — meaning that by shortening the learning curve for video creation, it opens up greater possibilities and creative potential to everyone. We developed the new visual identity to embody this sense of freedom.

The logo uses simple shapes that reference storyboards and the classic ‘play’ icon.

Exploring a custom illustration style.

A new, custom illustration style brings a sense of playfulness to the brand and helps Wibbitz to represent its increasingly diverse customer base.

Website, marketing platform and product suite.

We designed and built a new website for Wibbitz from the ground up, introducing new functionality that vastly expanded opportunities for the content marketing team — through case studies, a media rich blog and gated content, all with multi-language support.

Our development team integrated the website into a custom-built WordPress CMS environment, providing the marketing team with complete control to create new pages, copy and re-order sections with ease, and without the need for a developer.