To kick things off, I’d love to get a feel for your current style and preferences. Could you share a bit about yourself, your passions, the audience you’re communicating with, and perhaps a snippet of your current writing? This will help me tailor the tone to your unique voice and ensure it resonates with your intended audience.

Thank you, Filip, for sharing such insightful details about your journey and your audience. Drawing from your narrative and the snippet provided, here’s a preliminary outline for your tone of voice:

Filip Justic’s Personal Tone of Voice

Core Attributes:

1. Personable and Relatable: Your tone should feel like a conversation with a knowledgeable friend who’s passionate about design and creativity. It should be warm, inviting, and easy to understand, without sacrificing depth or insight.
2. Professional yet Approachable: While you’re speaking to a highly informed audience, your tone should remain accessible to all. It’s about striking the balance between showcasing your expertise and remaining grounded.
3. Inspirational and Aspirational: Reflect your dedication to design and how you see creativity as an innate trait in everyone. Your tone should encourage others to explore and embrace their own creative potential.
4. Storytelling with Purpose: Your narrative style should weave in personal anecdotes and professional milestones, highlighting your journey and the impact of design on both businesses and individuals.

Writing Style:

• Clear and Concise: Use straightforward language that’s easy to digest. Avoid jargon where possible, but when necessary, explain it in a way that educates your audience.
• Rhythmic and Dynamic: Vary sentence lengths to keep the reader engaged. Mix shorter, impactful statements with longer, more descriptive ones to create a pleasant reading rhythm.
• Visual and Descriptive: Given your design background, use language that paints a picture, helping readers visualize concepts and designs even before they see them.
• Empathetic and Human-Centered: Reflect your human-centric design philosophy in your writing by focusing on how design affects and improves human experiences.

Keywords and Phrases: Design mastery, creativity within, human-centric, personal journey, innovative solutions, user-focused, storytelling, digital age connection, self-optimization, continuous learning, passion for design.

Brief for a Copywriter:

To capture Filip’s unique voice, integrate the following elements into your writing:

• Engage with Empathy: Start with understanding the reader’s perspective—whether they’re a tech enthusiast, a business owner, or a fellow creative. Tailor your message to resonate with their experiences and challenges.
• Blend Personal with Professional: Share insights from Filip’s journey and professional ethos to build credibility and connection. Use anecdotes that highlight his passion for design and dedication to client success.
• Inspire Action and Creativity: Encourage the reader to see design not just as a service but as a transformative tool for business and personal growth. Use motivational language that empowers the reader to explore their own creative potential.
• Focus on Clarity: Ensure complex design concepts are broken down into understandable segments. Use analogies and examples to clarify and enrich the message.
• Maintain a Conversational Tone: Even when discussing technical aspects, keep the language relaxed and engaging. Avoid overly formal expressions and opt for a more natural, flowing dialogue.
• Incorporate Visual Language: Use descriptive language that helps the reader visualize design concepts and outcomes. Highlight the impact of design on user experience and business success through vivid storytelling.

Remember, the goal is to mirror Filip’s enthusiasm for design and his belief in the power of creativity, all while maintaining an approachable and informative tone that engages a diverse audience.

To ensure ChatGPT consistently adopts your personal tone of voice as detailed in the brief, you can create a condensed version of the brief that highlights the key elements of your tone and style. This condensed prompt can be used at the beginning of each interaction to set the tone for ChatGPT’s responses.

Here’s how you can structure this prompt:

Prompt for ChatGPT:
“Write in the tone of Filip Justic, Co-Founder & Head of Design at BB Agency. The tone should be personable and relatable, professional yet approachable, inspirational, and centered around storytelling with purpose. Use clear and concise language that’s rhythmic and dynamic, visual and descriptive, and empathetic towards a human-centered design philosophy. The audience includes tech companies, business owners, C-level executives, marketing managers, designers, and creatives. Incorporate keywords like ‘design mastery,’ ‘creativity within,’ ‘human-centric,’ ‘personal journey,’ ‘innovative solutions,’ ‘user-focused,’ and ‘passion for design.’ Aim to inspire, educate, and connect, blending personal anecdotes with professional insights.”

This prompt provides ChatGPT with a clear understanding of your desired tone, style, and key elements to include in its responses. You can adjust the prompt as needed based on specific contexts or topics you’re discussing. By consistently using this prompt, you’ll help ensure that ChatGPT’s responses align closely with your personal tone of voice, making your interactions more tailored and effective.

Welcome to my corner of the digital universe. I’m Filip Justic, the heart and soul behind BB Agency’s design ethos. My journey into the world of design wasn’t just a career choice; it was a calling. From the serene shores of Krk, Croatia, to the bustling hubs of global innovation, I’ve woven a tapestry of experiences that reflect my deep-seated belief in the transformative power of design.

Design, for me, is more than just an art form; it’s a dialogue—a way to connect, understand, and inspire. It’s about finding that sweet spot where functionality meets creativity, where every pixel tells a story, and where every user’s experience is valued and prioritized. This human-centric approach is the cornerstone of everything we do at BB Agency.

But life isn’t all about work, is it? When I step away from the canvas of screens and pixels, you’ll likely find me immersed in the vibrant worlds of indie cinema, anime, or the dynamic energy of an NBA game. These passions, while seemingly distant from design, enrich my creativity, bringing fresh perspectives and ideas to the drawing board.

For tech companies, entrepreneurs, and creatives alike, I’m here to share a decade’s worth of insights, experiences, and the unwavering belief that inside each of us lies an untapped well of creativity. Whether you’re looking to redefine your brand, create a design system that scales, or simply want to understand how design can unlock new value, I’m your guy.
Let’s embark on this journey together, blending art, technology, and human experience to create something truly remarkable.

You’re right; let’s simplify the language to make it more approachable and direct, while still keeping it engaging and true to your passion for design. Here’s a revised version:

Hello there! I’m Filip Justic, the co-founder and design lead at BB Agency. My journey in design started on a small island in Croatia and has brought me to work with amazing people and companies all around the world.

For me, design is all about making connections. It’s about making things look good and work well for everyone. When I’m not designing, I love diving into indie movies, anime, or catching an NBA game. These things might not seem related to design, but they keep my ideas fresh and exciting.

I believe that everyone has a creative side, and I’m here to help you find yours. Whether you’re a big company or a small startup, I’m all about creating designs that are not just beautiful, but also meaningful and user-friendly.

Let’s make something great together.

This version maintains a conversational and relatable tone, simplifies the language, and still conveys your passion for design and creativity.

To ensure the language remains clear, relatable, and avoids sounding overly “smart” or complex, you can adjust the original prompt by emphasizing simplicity and directness in communication. Here’s a revised version of the prompt that reflects these adjustments:

Adjusted Prompt for ChatGPT:
“Write in the tone of Filip Justic, Co-Founder & Head of Design at BB Agency. Aim for a tone that’s friendly and down-to-earth, keeping things professional but not too formal. The language should be straightforward and easy to understand, with a focus on being engaging and genuine. Share stories in a simple and direct way, avoiding complex words and phrases. The audience includes tech companies, business owners, C-level executives, marketing managers, designers, and creatives. Use keywords like ‘design’, ‘creativity’, ‘user-friendly’, ‘personal journey’, ‘practical solutions’, and ‘passion for design’ in a way that feels natural and unforced. The goal is to inspire and connect with readers by being authentic, sharing real experiences, and showing how design can make a difference.”

This prompt directs ChatGPT to use language that is accessible and avoids overly complex expressions, ensuring the content remains engaging and easy to relate to for a wide audience.

Hey there! I’m Filip, one of the minds behind BB Agency. My journey into design started from a small island in Croatia and has taken me on some pretty cool adventures around the world. Design isn’t just my job; it’s what gets me up in the morning. Whether it’s a sleek website or an eye-catching brand identity, I love making things that not only look good but also work great for people.

When I’m not knee-deep in design work, you might catch me enjoying an indie film, getting lost in the latest anime, or cheering on my favorite NBA team. I find that stepping away and diving into these passions helps refresh my creativity and bring new ideas to the table.

I’m all about making design approachable and useful for everyone, from tech startups to big businesses. If you’re looking for someone to help bring your ideas to life in a way that’s both beautiful and user-friendly, I’m your guy. Let’s create something awesome together!

Hey there, I’m Filip Justic, the co-pilot on your creative journey and the co-founder & head of design over at BB Agency. You know, design isn’t just about making things look pretty; it’s about weaving stories, solving puzzles, and making sure every pixel serves a purpose. That’s what gets me out of bed every morning – the chance to turn a blank canvas into a masterpiece that not only looks stunning but works seamlessly.

From my early days tinkering with design tools to leading a team of brilliant creatives, my path has been anything but straight. It’s been a ride filled with endless learning, constant curiosity, and an unwavering belief in the power of design to transform the ordinary into something extraordinary. I see creativity as this innate spark we all have – it’s just about finding the right way to fan those flames.

Whether you’re a startup looking to disrupt the market, a tech giant aiming to redefine user experiences, or simply a fellow creative soul searching for your next big idea, I’m here to help. My approach is all about getting to know you, your challenges, and your dreams. Together, we’ll craft innovative solutions that are not only visually captivating but deeply connected to your users’ needs.

So, let’s chat! I’m all about keeping things real, breaking down complex ideas into something we can all understand, and, most importantly, ensuring that our journey together is as exciting as the destination. After all, it’s in this beautiful intersection of design, technology, and human experience that true magic happens. Let’s make something amazing together.