ShipBob - BB Agency

Shipbob —

From startup to grown up: building a scalable brand for ShipBob.

Shipbob

ShipBob is tech-enabled 3PL that offers simple, fast and affordable fulfilment for thousands of brands with an international fulfilment network across the US, Canada and Europe.


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Headquarters

Chicago, IL,
USA

Industry

Shipping, transportation, logistics

Company size

201 — 500 employees

Funding

$330.5M, out of which $268M was after our partnership

Services we provided

  • Visual identity
  • Website design
  • Design system
  • CMS integration

The client

ShipBob is a logistics provider that supports e-commerce businesses with access to their network of fulfilment centres and tools to maintain control over inventory, orders, and shipments. ShipBob was founded in 2014 and is one of the fastest-growing tech companies in the US, with more than 450 employees and hundreds of thousands of square metres of warehouse space across the country.

Problem

ShipBob’s existing brand was selling them short. Having secured $62.5m in total funding, the time was right to rebrand and to better communicate ShipBob’s personality and story.

They wanted to bring to the fore their sense of warmth, emotion and the real connection to their customers that you don’t typically see in the logistics category. Functionally, they needed to create a more cohesive experience across their website, increase conversions and create more flexibility for their internal teams.

Solution

We refreshed ShipBob’s brand with an updated logo, colour scheme and UI design. We also designed and built a flexible new website and an easy-to-use CMS platform.

Icon construction

Helping ShipBob become a modern, professional, and highly credible brand.

We focused on establishing a more emotional connection with ShipBob’s customers through content and design. We prioritised video testimonials and case studies on the homepage, and adjusted layouts to allow for more and larger images. Warehouse photography gives a snapshot into the size and scale of operations, and helps to build trust. Highlighting real ShipBob employees on the careers pages lends personality to the brand.



We redesigned and modernised their logo, introducing a completely new design language through colour, typography and style. We created new brand guidelines to help maintain structure and visual impact across print and digital applications.

Brand colors

The new website

ShipBob’s website is its most important touchpoint, and it needed to do a better job of establishing the brand. Our redesign placed people at the heart of the experience in order to strengthen ShipBob’s point of difference as a human-centric logistics brand. We achieved this through the addition of a “content hub”, allowing for easy collating and publishing of case studies, press coverage, awards, and client testimonials.

ShipBob also needed functional flexibility. Using a module-based approach, we structured the CMS environment to bolster marketing’s in-house capabilities and provide more control over the brand’s online presence.

Each design process includes a phase of exploration where we strive to define a design language that will help us reach our goals.

$268mShipBob raised after working with BB.
The positive feedback from our customers and prospective customers on the website was instantaneous. It was great for our team internally and the BB Agency to receive such glowing reviews, but it was the data on conversion rates that I focused on. We actually saw a 27% lift in conversion rates blended across all traffic sources.
Casey Armstrong CMO at ShipBob

The result.

27%

Reduced homepage bounce rate within 30 days of launching the new website.

$268m

Raised in Series D and E, after launching the new brand

Our services

Branding

  • Style exploration
  • Identity development
  • Visual language
  • Brand guidelines

Human Experience Design

  • Creative direction
  • Marketing website
  • Design system
  • Illustrations

Development

  • Front-end development
  • Website development
  • Custom WordPress CMS implementation
  • Quality assurance

“ShipBob, a Chicago-based e-commerce logistics company, raised $68 million to fund expansion.”

— Chicago Tribune

“ShipBob has raised a $40 million Series C to help e-commerce businesses compete with Amazon.”

— TechCrunch

“#99 out of Inc. 5000 – Americas fastest growing private companies for 2019”

— Inc.

Have a project in mind?
Let’s get to work.