From startup to grown up: building a scalable brand for ShipBob.

How did we help:
Visual Identity Design System Website Design & CMS
Shipbob hero

Shipping, transportation, logistics

Chicago, IL, USA

$330.5M, out of which $268M was after our partnership

201 — 500 employees

The client

ShipBob is a logistics provider that supports e-commerce businesses with access to their network of fulfilment centres and tools to maintain control over inventory, orders, and shipments. ShipBob was founded in 2014 and is one of the fastest-growing tech companies in the US, with more than 450 employees and hundreds of thousands of square metres of warehouse space across the country.


ShipBob’s existing brand was selling them short. Having secured $62.5m in total funding, the time was right to rebrand and to better communicate ShipBob’s personality and story.

They wanted to bring to the fore their sense of warmth, emotion and the real connection to their customers that you don’t typically see in the logistics category. Functionally, they needed to create a more cohesive experience across their website, increase conversions and create more flexibility for their internal teams.


We refreshed ShipBob’s brand with an updated logo, colour scheme and UI design. We also designed and built a flexible new website and an easy-to-use CMS platform.

Shipbob branded box simulation by BB Agency
Shipbob logo
Shipbob logo
Shipbob logo
Shipbob warehouse concept
Shipbob logo
Icon construction
Shipbob business card mockup by BB Agency
Shipbob t-shirt simulation by BB Agency

Helping ShipBob become a modern, professional, and highly credible brand.

We focused on establishing a more emotional connection with ShipBob’s customers through content and design. We prioritised video testimonials and case studies on the homepage, and adjusted layouts to allow for more and larger images. Warehouse photography gives a snapshot into the size and scale of operations, and helps to build trust. Highlighting real ShipBob employees on the careers pages lends personality to the brand.

We redesigned and modernised their logo, introducing a completely new design language through colour, typography and style. We created new brand guidelines to help maintain structure and visual impact across print and digital applications.

Shipbob visual identity guidelines
Shipbob billboard simulation by BB Agency
Shipbob colors
Brand colors
Shipbob logo a shipping tube
Woman sitting in front of a clothing rack
Shipbob branded box simulation by BB Agency
Shipbob typeface
Shipbob process infographic

The new website

ShipBob’s website is its most important touchpoint, and it needed to do a better job of establishing the brand. Our redesign placed people at the heart of the experience in order to strengthen ShipBob’s point of difference as a human-centric logistics brand. We achieved this through the addition of a “content hub”, allowing for easy collating and publishing of case studies, press coverage, awards, and client testimonials.

ShipBob also needed functional flexibility. Using a module-based approach, we structured the WordPress CMS environment to bolster marketing’s in-house capabilities and provide more control over the brand’s online presence.

Shipbob website
Shipbob website various pages
Shipbob website on a phone
Shipbob design elements on a phone screen

Each design process includes a phase of exploration where we strive to define a design language that will help us reach our goals.

Shipbob website various pages
Shipbob website
Shipbob website
Shipbob website
Shipbob color palette and design elements

The Result.


educed homepage bounce rate within 30 days of launching the new website.


Raised in Series D and E, after launching the new brand

Our services


  • Style exploration
  • Identity development
  • Visual language
  • Brand guidelines

Human Experience Design

  • Creative direction
  • Marketing website
  • Design system
  • Illustrations


  • Front-end development
  • Website development
  • Custom WordPress CMS implementation
  • Quality assurance
Chicago tribune logo

“ShipBob, a Chicago-based e-commerce logistics company, raised $68 million to fund expansion.”

— Chicago Tribune


“ShipBob has raised a $40 million Series C to help e-commerce businesses compete with Amazon.”

— TechCrunch

Inc Logo

“#99 out of Inc. 5000 – Americas fastest growing private companies for 2019”

— Inc.

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Narrating stories that resonate, building experiences that people cherish, and achieving outcomes that matter demand true partnership. That’s why we’re here for the long haul, walking beside you every step of the way.