Aligning Creatd’s visual identity with their mission
When Creatd, a Nasdaq-listed holding company known for empowering creators and brands through technology and data-driven innovation, approached BB Agency, they were seeking expertise to realign their brand strategy, visual identity, and design language.
Their ambitious project encompassed crafting a new identity, design system, website, investor portal, marketing collaterals, and email templates.
Creatd, with its diverse portfolio, was a vibrant ecosystem for over 800,000 creators worldwide, providing a platform for creative expression and storytelling. The primary objective was to ensure the company’s visual identity resonated with its mission, making it easily comprehensible to shareholders and its vast audience
A flexible pathway for strategic growth
The project unveiled a critical challenge: a misalignment between the stakeholders’ vision and the existing communication pillars—tech, agency, ecommerce incubation, and transmedia production.
The immediate step was to onboard a communication strategist to redefine the strategy, realign the stakeholders, infuse creativity, and set a new course. With a redefined communication strategy in place, we embarked on rejuvenating Creatd’s visual identity.
A custom, yet understated wordmark was introduced, striking a balance between a strong standalone identity and seamless integration with sub-brands. This rebranding effort extended to a new color scheme, patterns, typography, and more, ensuring flexibility for future growth.
Structure and system as the building blocks of strategy
Our UX team meticulously restructured the website’s navigation and information architecture, setting the stage for our UI team to craft a new design language. This comprehensive system was seamlessly integrated into the new Webflow website developed by our team. The investor portal was also revamped, ready to showcase Creatd’s refreshed identity and communication strategy.
