How React works in business

Choosing a technology stack for a project depends on many factors – often the nature of the digital product, its complexity, budget, and the availability of experienced developers. In this case, the project’s success depends directly on making the right choice. React, in combination with the right server technology, can be an excellent solution for your business. With this library, all customer needs and business requirements can be implemented – from beautiful animations to the implementation of heavy-duty interfaces for constant work with large amounts of data. Visualization of any data (charts, dashboards, tables), implemented by experienced developers, adds tremendous value to your product and can take your business to the next level.

React is also optimal for developing effective e-commerce applications. When creating an online store, you obviously need to think about SEO optimization first and foremost. React (or Next. JS – React framework) is optimized for SEO, which means that applications created with it are optimized for search engines. This means that the products offered on your website can appear on the first pages of the most popular search engines! 

Some (of many) advantages of React framework

Flexibility

React is compatible with other popular technologies such as third-party chat rooms, pre-built payment services, etc. This way, you can use all the resources to extend the functionality of your web app.

Application load speed

Loading time and speed play a crucial role in the user experience of your web app. No one likes to wait for an endless page or product card to load, so many people close the page before it loads. React ensures that the customer doesn’t have to wait.

Performance

Overall performance is one of the most important considerations when choosing a framework for your web application. Developed by Facebook, and used by the likes of Uber, Airbnb, Instagram, Netflix, Yahoo, The NY Times, Twitter, Dropbox, and many others, React has been lauded as one of the best business choices from its very inception. 

A great option for outsourcing development

If you’re outsourcing the development of a web app, you need to make sure you’re working with experienced developers. The massive popularity of React among developers ensures that your company has a team of experts that can build your dream app quickly and maintain it for a long time.

One step away from a mobile app

According to Statista, about 50% of the world’s internet traffic comes from mobile devices. So today, the success of a business often depends directly on having a mobile app for a product. With React, your web app has an added advantage for your business – React Native! It lets you quickly build cross-platform apps for Android and iOS. This way, you can reuse the underlying architecture and methodology of your existing web app to offer your products and services to mobile app users. Besides React Native, there are other frameworks based on React, such as Ionic.

In a nutshell

So, if you’re using React, you’re in for a treat with:

• Cost efficiency
• Fast development
• Great user interface
• SEO support
• Excellent scalability
• Ability to create applications for mobile devices

React offers all of the above, plus additional features for mobile devices and tremendous community support. React is an open-source library, which means your organization can always incorporate third-party tools to extend functionality and improve the user experience, increasing the value of your product.

The Made Renovation project is one of the best examples of how React has helped us meet our client’s needs. Initially, the website was a typical static site. Still, the client wanted their product to be presented as the best. In addition, the project included a personal user account, a virtual showroom, and a design studio. Such features are naturally tricky to implement with a CMS or a classic HTML+CSS bundle. That’s why we helped Made Renovation reach the next level of product presentation with React (Next.js).

How we did it 

First, using React immediately allowed the company’s designers to implement all their ideas. During the development, the programmers weren’t constrained by any templates of the usual CMS, which immediately gave the project an advantage with the possibility of creating exciting product designs and beautiful animations.

Secondly, using server-side rendering minimized the page loading speed. This allowed us to keep a maximum number of customers on the page and avoid situations when the user leaves and visits the competitor without waiting for the page to load.

Thirdly, React has done a great job in optimizing search queries. See it for yourself — just google “bathroom renovations US” and you’ll see Made Renovation at the top! Such an advantage allows the company to work with a much larger number of clients.

Fourth, React’s flexibility and our developers’ excellent skills have been instrumental. Thisallowed us to implement complex concepts such as a personal account, a virtual showroom, and a design studio. Our relationship with the client represented a perfect synergy of their needs and our capabilities.

Lastly, the scalability of the project was crucial. Thanks to React, the Made Renovation project can expand and cope with increasing workloads by adding resources such as busy galleries, different chat rooms, dashboards with statistics, or other client requests.