Design for Audience Plus – Pioneering Marketing with AI-Powered Audience Insights.
AudiencePlus is an AI-powered marketing platform that helps businesses build personalized, data-driven audience relationships. By leveraging first-party data, it enables brands to analyze behavior, predict trends, and optimize engagement.
Anthony, CEO of AudiencePlus, reached out to us directly after being referred by our trusted agency partner. He was eager to collaborate, valuing our expertise in crafting innovative designs aligned with AudiencePlus’s vision. His enthusiasm fostered a highly collaborative and productive partnership.
A Bold New Platform Look: Redesigning for Usability, Flexibility, and Client Empowerment.
The app’s redesign aligned with AudiencePlus’s refreshed branding, creating a bold, playful aesthetic with gradients and logo shapes to reflect its identity. We focused on balancing striking visuals with usability, delivering a sleek, modern design with clear typography and ample white space.
The process began with wireframes, informed by research and personas, and refined iteratively using Figma to build a flexible design system. Prototyping and testing ensured intuitive navigation. For the marketing website, we used Webflow, GSAP, and Lottie to create a responsive, dynamic site that prioritized performance and scalability. Shifting priorities emphasized frontend customization, improving editing flexibility and brand integration while reinforcing the platform’s innovation and market leadership.
Enhanced Creator Management and Data-Driven Performance Insights.
The enhanced “Audience” feature provides deeper insights into subscribers and their companies, enabling role-based filtering and targeted engagement. The new “Creators” feature allows admins to manage creators, track performance, and optimize content strategies with detailed metrics.
Content creation is streamlined with a redesigned landing page that consolidates key metrics and collections. A split-screen layout—customization options on the left and live preview on the right—enhances usability and real-time performance tracking for a seamless experience.
The Copilot is a key feature designed to assist users seamlessly. Accessible via a widget on every screen, it provides unobtrusive yet convenient support.
Copilot analyzes audience behavior and user data to suggest ideas, trending topics, and improvements, helping optimize content strategies and identify emerging trends. It provides personalized recommendations to create audience-specific content that enhances engagement and performance. Users interact by typing prompts or selecting signals, receiving actionable guidance for effective decision-making and content optimization.
Seamless Dark and Light Mode Transitions for a More Personalized and Inclusive Experience
The redesign introduces seamless dark and light mode transitions, allowing users to personalize their experience based on environmental conditions or preference. This adaptive feature enhances usability and accessibility, ensuring optimal readability in both settings. Using Figma’s variables and color tokens, we implemented these transitions without compromising the platform’s visual identity.
The result is a visually appealing and consistent experience, providing a more inclusive, user-friendly environment that caters to diverse needs while maintaining the platform’s cohesive design.
Advanced Component Organization and Client Adoption of the Design System
To manage the growing complexity of the design system, we adopted a highly organized approach to component building, using Figma’s latest features to streamline the design process. We utilized booleans, text properties, and Tailwind-inspired tokens to create a flexible and scalable design system.
This approach streamlined the design process and set the stage for future scalability. We trained the client on Figma’s advanced features, empowering their team to manage updates independently and ensuring long-term flexibility and sustainability.
Enhancing the Marketing Website to Strengthen User Connection and Product Understanding.
The marketing website was redesigned to align with AudiencePlus’s rebrand, delivering a seamless brand experience across all touchpoints. The updated design not only reinforces the visual identity but also communicates key platform benefits through motion, storytelling, and engaging visuals. A careful balance between clarity and visual density ensures the site is informative and visually appealing. The dynamic, cohesive site also highlights AudiencePlus’s AI tools that simplify workflows, enhance engagement, and empower data-driven strategies. These AI features are emphasized as solutions that personalize experiences and drive results.
For development, we combined creativity and precision using Webflow’s no-code platform for rapid, responsive site creation. GSAP and Lottie added dynamic animations, while Slick.js delivered sleek, responsive sliders. This carefully chosen tech stack ensured a fast, visually stunning website, reflecting our commitment to innovation and performance in digital experiences.
Spotlighting Goldenhour: Amplifying Engagement and Enhancing Platform Value.
The Goldenhour sub-brand was prominently featured on the marketing website, emphasizing its key role in enhancing audience engagement. As a specialized tool, Goldenhour offers unique features designed to optimize user interactions and improve overall platform performance. Its integration into the website strengthens AudiencePlus’s value proposition, deepening connections with users and expanding the platform’s capabilities. This strategic focus highlights Goldenhour’s importance in driving engagement and reinforcing AudiencePlus’s leadership in the industry.
Results
$12.7M
AudiencePlus has raised a total of $12.7M in funding over 2 rounds. Their latest funding was raised on Sep 10, 2024 from a Seed round.
4
In 4 months we managed to revamp user experience, product, website and development on retainer base project
2
We successfully completed 2 projects with AudiencePlus, delivering innovative designs and seamless user experiences aligned with their brand vision.
Driving Innovation and Impact: AI Integration, Future-Proof Design, and Partnership
The integration of AI features streamlined workflows, provided actionable insights, and boosted user engagement, all while aligning the design with the brand’s identity. This created a unified, intuitive experience that improved platform usability. Additionally, a flexible, scalable design system using Figma Variables and Tailwind logic ensures future growth and easy maintenance. Close collaboration with the client ensured the design met their goals, and these improvements set the stage for ongoing innovation and further platform enhancements.
Driving conversation and connecting ideas which empower creators and brands
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Narrating stories that resonate, building experiences that people cherish, and achieving outcomes that matter demand true partnership. That’s why we’re here for the long haul, walking beside you every step of the way.
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To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
