Immo white house and blue skywhite houses and blue sky

IMMO Capital —

Improving customer experience for next-gen real estate platform.

IMMO Capital

IMMO Capital is a next-generation asset manager & operating partner to institutional real estate investors.

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London, UK



Company size

51 — 200 employees


$74M, out of which $60M was for real estate “buyer capital.”

Services we provided

  • Visual identity
  • CX and Content strategy
  • Website design
  • Design system
  • CMS integration

The client

IMMO Capital offer a pioneering way to invest in residential real estate. They use data, technology and AI for a next-gen approach to underwriting homes into large portfolios of rental income. The company manages all stages of the value chain from sourcing, acquisition, portfolio management to lettings.

The company is located in London, Hamburg and New Delhi. Founded in 2017, the company has grown to a team of more than 50 people.

The challenge

Having secured a large amount of funding, IMMO had the means it needed to reposition itself with its target audience. However, the brand’s existing visual identity wasn’t resonating with the institutional and family offices with large portfolios which the company wanted to target. Nor was it conveying the company’s tech-driven approach effectively.

A more cohesive experience across its website with a focus on UX copy and visuals was needed to capture the attention of the desired demographic. The team also wanted BB to ensure the website was more flexible on the backend to improve their site management.

The solution

We refreshed IMMO Capital’s branding with an updated logo and new visual identity. A new website environment with information architecture derived from our CX research and content strategy helped to shift the focus towards real estate investors. We also built a bespoke, systemic, and easy-to-use CMS platform using WordPress.

Immo logo
Immo logo animation
Immo logo and picture of houses
Immo canvas tote bag and even name tag simulations by BB Agency
Immo brand colors
Immo city data
Woman sitting in a chair with a laptop in her lap

A new strategy shifted focus towards residential investors.

To deliver a soft re-brand for IMMO, we created a new visual identity with a more contemporary colour palette, typography system and logo usage. We wanted to keep the look very clean and simplify the product for the target audience. Combining product visuals and human-centric photography allowed us to depict IMMO Capital as technology-driven company that is focused on their clients and investors.

In collaboration with the IMMO team we created a new content strategy that was based on competitor research and user data. With these guidelines in place we were able to focus on the website architecture and customer experience.

Immo visual identity guidelines
Immo typeface
Immo typography system
Immo papers and business cards mockups y BB Agency
Man sitting in a chair photographed from the back with hands on the back of his head as support while looking at papers on the wall
Immo dashboard animation
Modern house with brown details in the nature
Immo icons animation
Immo design and message

A bespoke WordPress CMS was built for flexibility.

We’ve created a bespoke website using a WordPress CMS and custom Gutenberg blocks. Custom-built modules and sections allow IMMO’s marketing team to build new pages within minutes.

This new user-friendly environment has transformed the way IMMO Capital uses their website. They can now produce new landing pages, articles, documents and job ads all from a single platform.

Immo website - various pages
Immo website animation
Immo website - various pages shown
Immo website
Immo website
Immo capital app screens
Immo website animation
Immo website
Immo app - various screens shown
Immo website animation
Immo color palette and grid system

The result.

Within just four months of commencing the project we successfully launched IMMO Capital’s new branding and integrated their website into a custom-built WordPress CMS environment.

With their new customer experience architecture, content strategy and visual identity, IMMO Capital will be able to scale operations, and expand their reach across new industries, countries and enterprise clients. It will also be them work towards their goal to build Europe’s largest residential fin-tech platform for institutional investors.


Raised in total, out of which $60M was for real estate “buyer capital.”

Our services


  • Visual benchmarking
  • Identity development
  • Brand guidelines

User experience design

  • Website design
  • Style guide
  • Animations


  • Front-end development
  • Bespoke WordPress CMS
  • Quality assurance
Tech crunch logo

“Real estate fintech platform Immo Investment Technologies raises €11M Series A.”

— TechCrunch

World economic forum logo

“IMMO Capital awarded as Technology Pioneer 2020 by World Economic Forum”

— World Economic Forum

Have a project in mind?
Let’s get to work.