The client
A tech startup founded in Austin, Texas by a group of technologists and economics geeks who love solving problems and serving customers. ProsperOps combines machine learning with sophisticated financial optimization algorithms to give you fully autonomous RI portfolio management. EC2 Management Platform that helps you achieve AWS savings.
Problem
ProsperOps had a vision of the product, how it functions, who it serves and how to get there. What they needed was a little bit of creativity that will help them mould the brand, visual identity and UX design for the website, to break through the noise of the startup world and start building a company around their idea.
Solution
We designed ProsperOps’s brand with a new logo, colour scheme, typography and UX design. We also designed and built a new website to market the product. With ProsperOps precisely structured content and layout we focused on bringing it all together and launching the product, thus helping them market and validate their idea.
Exploring a custom illustration style.
Our aim was to continue the simple design language through illustrations and iconography. Pushing for a more flat style as we convey complex ideas, scenes, and messages. We delivered a modern and colourful illustration style that allows us to easily build sceneries, storylines, and expand in a variety of directions.
New website.
We decided to integrate a modern, flat and colourful design style that would allow us to elevate the brand, and deliver the messaging in a more user friendly environment. The general idea was to find a visual representation that will stand out in the standardised cloud, network, data industry.
We continued our play with the visual rhythm as the contrast between rounded iconography and playful illustrations is balanced well with hard and slanted edges between sections. Thus depicting a more technology orientated product.
With the help of the ProsperOps team we structured the website to reach both fin-ops and dev-ops and explain how by using ProsperOps their cloud savings will make them prosper.
