The result.
After eight months of collaboration with five teams and 15 people, we successfully launched the new brand and website with the help of Refersion’s marketing, SEO and copywriting teams. The response to the new visual identity and website has been overwhelming, both from the Refersion team and their own customers. We’ll continue to work with Refersion to support new requests and updates, and to further optimize the experience.
Research
- Competitive benchmark
- User personas
- User flows, and navigation
- Wireframes
Branding
- Market research
- Identity development
- Brand guidelines
Digital experience
- Creative direction
- Website design
- Custom product visuals
- Design system
Engineering
- Front-end development
- Headless WordPress CMS
- Gatsby JS implementation
- Quality assurance