Teachable —
Teachable
A famous online course platform helping independent professionals to transform their experience into a thriving business.
Headquarters
New York, US
Industry
SaaS, Video courses
Company size
101 — 200 employees
Funding
~$12.5M
Services we provided
- Product design
- Design system
- CMS integration
The client
Teachable is a SaaS subscription service that provides independent professionals with the tools and know-how they need to build a business selling online courses. Since launching in 2013, the New York based company has grown to more than 200 people, and by 2020 more than 100,000 instructors had joined up to Teachable, earning $500 million to date.
In 2019, Teachable launched Discover, a new dedicated sub-domain, created for both customers and students to browse, preview or enroll in courses from Teachable instructors.
The challenge
2020 was a big year for Teachable. With the COVID-19 pandemic triggering an increased need for online learning, and having been acquired by Hotmart for $250M, the company launched a bold new visual identity, ready to support its continued growth.
BB Agency has been working with Teachable since 2016, and when they approached us to roll out their new identity across the Discover platform, we were happy to step in and support their mission.
We were briefed with only a matter of weeks to go until Black Friday — a key sales date for the platform — so this project was an exercise in highly efficient, streamlined working processes, and one we’re very proud to share.
The solution
The Discover platform is a dedicated sub-domain, created for both customers and students to browse, preview or enroll in courses from Teachable instructors.
Building the future of knowledge sharing.
We worked to update the existing Discover framework with a totally new look and feel, closely following Teachable’s new visual identity. We improved user experience, introducing new navigation elements, components and modules, ensuring our solutions worked seamlessly with the brand guidelines for total consistency with Teachable.com.
In this ambitious and fast-paced project, we communicated daily with Teachable’s marketing team, iterating rapidly and sharing new designs as they were created. We developed a custom built Webflow CMS, ensuring that populating the marketplace was a smooth and easy process for the team.
100k+ — creators using Teachable every day.
BB Agency was a game changer for Teachable — we used them to design our homepage (and have used that for many years) and they were the first people we turned to when we needed to build a marketplace. I highly recommend them and our team loves working with them.
The result
After weeks of close collaboration and successful teamwork, we launched the new and improved Discover platform in time for the Black Friday. The new Discover marketplace is now a fully fledged part of the Teachable platform. Hosting more than 1M daily visitors, and 200 custom courses, it has quickly become a highly valuable part of the Teachable offer.
We’re looking forward to continuing our work with Teachable, helping them fulfil their mission to enable the transformative power of knowledge in our world.
$100K+
Creators using Teachable every day.
$250M
Acquired by Hotmart in 2020.
11.33%
For the Black Friday launch of the Teachable Discover marketplace, first-time purchases grew from 1.7% to 13%.
44%
Course search utilisation grew from 27% to 44% due to restructuring the homepage layout.
Our services
User experience design
- Product Design
- Design system
Development
- Front-end development
- Webflow CMS
- Quality assurance
- Post-launch testing
“Teachable is acquired by Hotmart … for around a quarter-of-a-billion dollars.”
— TechCrunch
“Teachable raises $4M to create a tool to turn any online class into a true business.”
— TechCrunch
