The client
Teachable is a SaaS subscription service that provides independent professionals with the tools and know-how they need to build a business selling online courses. Since launching in 2013, the New York based company has grown to more than 200 people, and by 2020 more than 100,000 instructors had joined up to Teachable, earning $500 million to date.
In 2019, Teachable launched Discover, a new dedicated sub-domain, created for both customers and students to browse, preview or enroll in courses from Teachable instructors.
The challenge
2020 was a big year for Teachable. With the COVID-19 pandemic triggering an increased need for online learning, and having been acquired by Hotmart for $250M, the company launched a bold new visual identity, ready to support its continued growth.
BB Agency has been working with Teachable since 2016, and when they approached us to roll out their new identity across the Discover platform, we were happy to step in and support their mission.
We were briefed with only a matter of weeks to go until Black Friday — a key sales date for the platform — so this project was an exercise in highly efficient, streamlined working processes, and one we’re very proud to share.
The solution
The Discover platform is a dedicated sub-domain, created for both customers and students to browse, preview or enroll in courses from Teachable instructors.
