ThoughtSpot

The client

Founded in 2012, Thoughtspot powers everyone to search their cloud data through natural language queries, find insights, and dive deep into company data to be able to make faster decisions based on data.

The challenge

ThoughtSpot’s continuous aim to deliver a unique and instantly recognizable experience that highlights smartness, novelty, and sophistication led Bob Baxley, SVP Design @ Thoughtspot, to reach out to BB Agency for close collaboration with the main goal to help take the product experience a leap forward.

The process

BB Agency offered ThoughSpot an external set of eyes to help their design team with the discovery of new approaches to the visual appearance and the structural order of the tool, find the edge of the possibilities within the current visual identity, and help question their current design decisions.

Finding the edge.

A crucial requirement was to search for opportunities that would fit around ThoughtSpot’s existing design system. By exploring unusual approaches and a continuous process of finding the edge of possibilities we initiated conversations that would generate ideas and question current design decisions on both a visual and structural level.

Accentuate being a tool for everyone.

By finding a visual language that would resonate with the novel goal of Thoughtspot to deliver a unique and recognizable experience, we directed the collaboration to a route where we accentuate the accessible factor of ThoughtSpot, forming the design decisions around a more playful and expressive approach through the use form, colour, typography.